COMPETITION GUIDELINES
This is your go-to resource for all the important details, ensuring that you have all the necessary information at your fingertips to participate confidently and successfully in our lash competition.
JUDGING CRITERIA
CLASSIC 1:1
VOLUME HANDMADE
VOLUME PREMADE
MEGA VOLUME
MALE STYLING
TREND STYLING
First Impression
The complete look of the set and suitability of the model.
Photography
Well lit images of model, clear visibility of the lashes. No stray lashes or clutter in background.
Mapping
Map should compliment the model’s eye shape and be suitable to their face. Each eye should be balanced with the other.
Styling
Lengths, curl and colour taken into consideration. Black or brown lashes. (Trend styling may have coloured lashes)
Coverage
Good coverage based on the map/design and model. All inner and outer corners must be covered with a suitable length.
Isolation
No visible stickies, or clumps of extensions.
Direction
Lashes are placed in the correct direction for the mapping. Limited crossed over extensions.
Attachment
Extensions must be adhered correctly to the natural lash with no lifting at the base.
Lash Line
Lash line must be clean with no extensions touching or pulling at the skin. Extensions are the correct distance from the lash line.
Model Comfort
No signs of irritation present. No low hanging lashes. No red or watery eyes.
Each category may have additional judging criteria based on the category specifics. Please check all instructions carefully.
PHOTO REQUIREMENTS
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Before photo with eyes closed from behind the models head and eye patches applied to see the condition of natural lashes
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Before photo with eyes open from the front while model seated to see the eye shape and the whole face
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After photo with eyes closed from behind the models head without eye patches
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After photo with eyes open looking straight photo of the whole face to see the symmetry of the set
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Image of an isolated lash
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After photo of left eye with model looking up
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After photo of the right eye with the model looking up
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Your favourite photos to show your work at its best (this is optional and makeup is allowed)
* No makeup is allowed in any images unless specifically stated or in the Creative Lash Art Category
LASH LIFT
First Impression
The complete look and suitability of the model.
Photography
Well lit images of model, clear visibility of the lashes. No clutter in background.
Coverage
All natural lashes have been lifted, including inner and outer corners.
Curl/Lifting Angle
The lift should suit your models natural lashes and individual style.
Direction
Limited crossed over natural lashes while on rod and after images.
PHOTO REQUIREMENTS
LASH LIFT CATEGORY
1. Before photo with eyes closed from behind the model head and eye patches applied to see the condition of natural lashes
2. Before photo with eyes open from the front while model seated to see the eye shape and the whole face
3. Before photo of the lashes from the side to see the curl of the natural lashes
4. During photo of the lashes on the rod without any lotion on the lashes
5. After photo with eyes open looking straight photo of the whole face to see the symmetry of the set
6. After photo of left eye with model looking up
7. After photo of the right eye with the model looking up
8. After photo from the side to see the lift of the lashes
9. Your favourite images to show your work at its best
Check for Submission Guidelines here
BROW TRANSFORMATION
First Impression
The complete look and suitability of the model.
Photography
Well lit images of model, clear visibility of the brows. No product or post treatment mess in the background.
Cleanliness
No hairs should be left on the skin, no smudges of tint, no traces of perming solutions or wax, no traces of brow styling products.
Shape and Design
Has the brow been mapped correctly. Shape/thickness/colour of both brows should be the same/symmetrical. Directions of brow hairs. Brows should follow the correct directions, without kinked bases. The hairs should not be messy/crossed over.
(Brow Lamination only - all hairs should be evenly permed with correct timing based on thickness and porosity of eyebrow hairs. No signs of over processing.)
Colour
Correct choice of colour suitable to the model. Even gradient of the brow colour. Even colour distribution, brow should be tinted evenly, without light spots or dark patches.
PHOTO REQUIREMENTS
BROW TRANSFORMATION CATEGORY
1. Before photo full face straight on (with no make up on)
2. Before photo close up of each brow (with no make up on)
3. After photo full face straight on (with no make up on)
4. After photo close up of each brow (with no make up on)
5. After photo full face straight on with make up on (optional)
6. Your favourite images to show your work at its best (macro lens acceptable)
Check for Submission Guidelines here
CREATIVE LASH ART
First Impression
The complete look of the set and suitability of the model.
Photography
Well lit images of model, clear visibility of the lashes. No stray lashes or clutter in background.
Mapping and Styling
Map should compliment the model’s eye shape and be suitable to their face.
Coverage
Good coverage based on the map/design and model. All inner and outer corners must be covered with a suitable length.
Isolation
No visible stickies, or clumps of extensions.
Direction
Lashes are placed in the correct direction for the mapping. Stylised direction and symmetry between eyes.
Attachment
Extensions must be adhered correctly to the natural lash with no lifting at the base.
Lash Line
Lash line must be clean with no extensions touching or pulling at the skin. Extensions are the correct distance from the lash line.
Creativity and Design
Representation of the theme. Suitability of design. Colours used in complimentary combinations. Original thought.
Lower Lashes
Creative application or styling of the lower lashes. Extensions and/or decals are attached safely.
Makeup
Makeup is cleaning applied to accentuate the design and not distract from the set. No foundation on the lashes.
Hair Style, Head Piece and Accessories
Creative use of hair styling and accessories to convey the theme.
Costume
Complexity of the costume, artistic body artwork and/or applied decorations to complete the look.
Model Comfort
No signs of irritation present. No low hanging lashes. No red or watery eyes.
Written Submission
Has explained the thought process behind the design, how it fits the theme. Explained what mapping, styling and lashes were used to create the look.
ENTRY REQUIREMENTS
CREATIVE LASH ART CATEGORY
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Before photo with eyes closed from behind the models head and gel pads applied to see the condition of natural lashes
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Before photo with eyes open from the front while model seated to see the eye shape and the whole face
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After photo with eyes closed from behind the models head without gel pads. NO MAKEUP, no Photoshop/ Facetune
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After photo with eyes open looking straight photo of the whole face to see the symmetry of the set. NO MAKE UP, Photoshop/ Facetune
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Image of an isolated lash. NO MAKEUP, no Photoshop/ Facetune
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After photo of left eye with model looking up. Makeup allowed.
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After photo of right eye with the model looking up. Makeup allowed.
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After photo of full face. Makeup allowed.
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After photo of half body. Makeup allowed.
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Your favourite photos to show your work at its best (2-4 images)
Write 2-3 paragraphs about your entry explaining the story behind your design,
Option: You can submit a short video explaining your design and creative process (no identifying items allowed)
Check for Submission Guidelines here
PMU LASH LINER
First Impression
The immediate visual impact of the treatment. The result should feel harmonious and well-balanced, with a cohesive overall look that enhances the eye area and reflects strong aesthetic judgement.
Photography
Well-lit images of the model with clear visibility of the lash liner. Images must be sharp, colour-true, and free from filters, heavy editing, cluttered backgrounds, or angles that distort the result.
Shape and Design
The eyeliner/lash liner should have a clean, intentional shape with an appropriate width, length, and finish for the chosen style. The design must complement the model’s natural eye shape, lid space, and facial features. If a wing or shaded design is used, it must be controlled, balanced, and anatomically suitable.
Symmetry
Both eyes should appear balanced and symmetrical when the model is sitting upright, relaxed, and looking straight ahead. Small natural asymmetries in the model may be taken into account, but the artist should show the ability to create the most balanced result possible.
Lash Line Saturation
The pigment should sit evenly through the lash line/inter-lash zone with no visible gaps, patchiness, dropouts, or inconsistent density. The enhancement should create fullness and definition through the lash base without looking broken or unfinished. Pigment should appear evenly implanted with no signs of migration, blowouts, or inconsistent depth.
Colour Choice
The pigment choice should suit the model’s skin tone, colouring, and the intended effect. Black, brown, charcoal, or other tones should feel harmonious and not overly harsh unless the design intentionally calls for stronger definition.
Clean Edges and Precision
The line should appear crisp and controlled where required, with consistent thickness and smooth flow throughout. There should be no wobbling, uneven weight distribution, or visible inconsistencies. Any soft or shaded effect must still look intentional and technically controlled.
Gradient / Softness
For shaded, dusty, or winged eyeliner entries, the fade should be smooth and even, with no harsh steps, patchy transitions, or muddy saturation.
Healing Quality
Minimal trauma should be visible in fresh result. The skin should not appear excessively swollen, overworked, bruised, or damaged.
Model Comfort / Skin Condition
The eyes should not show unnecessary irritation. Mild redness may be acceptable depending on the procedure and skin sensitivity, but obvious distress, excessive watering, swelling, or overworked skin will reduce the score.
ENTRY REQUIREMENTS
PMU LASH LINER
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Before photo full face with eyes open from the front while model is seated to see the natural eye shape and overall facial features. NO MAKEUP
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Before close-up photo of both eyes straight on to show the natural lash line and skin condition. NO MAKEUP
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Before photo of right eye closed to show the natural lash line and lid space. NO MAKEUP
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Before photo of left eye closed to show the natural lash line and lid space. NO MAKEUP
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Immediately after photo with eyes closed to show detail of the lash line and pigment placement. NO MAKEUP, no Photoshop/ Facetune
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Immediately after photo with eyes open looking straight, full face, to assess symmetry and overall result. NO MAKEUP, no Photoshop/ Facetune
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Immediately after close-up of right eye open to assess detail, shape, and saturation. NO MAKEUP, no Photoshop/ Facetune
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Immediately after close-up of left eye open to assess detail, shape, and saturation. NO MAKEUP, no Photoshop/ Facetune
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Side angle photo to show the shape, structure, and any wing or lift of the design. NO MAKEUP, no Photoshop/ Facetune
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Optional: macro close-up to show detail of lash line saturation and pigment implantation. NO MAKEUP, no Photoshop/ Facetune
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Optional: Healed photo of both eyes straight on (minimum 3 weeks post procedure, 4+ weeks preferred)
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Optional: Healed close-up of right eye
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Optional: Healed close-up of left eye
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Your favourite photos to show your work at its best (2–4 images)
Check for Submission Guidelines here
TERMS AND CONDITIONS
We have included the terms and conditions that outline the rules and guidelines for participation, ensuring a smooth and enjoyable experience for all participants.
It is important to carefully follow all guidelines when submitting an entry.
You can view the Terms and Conditions for the Online Lash Competion here.
SUBMISSION GUIDELINES
Read the competition rules
Start by thoroughly reading the competition rules and guidelines provided by Lash Industry Awards. Pay attention to any specific requirements for photo size, format, composition, or any other instructions provided.
High-quality photos
Ensure that your photos are of high quality and clarity. Use a good camera or smartphone with a high-resolution camera to capture clear and detailed images. Avoid submitting blurry or pixelated photos as they may not showcase your work effectively and lead to disqualification.
Lighting
Good lighting is crucial for showcasing your lash work. Make sure the lighting is even, and there are no harsh shadows or reflections that could obscure the lashes. Natural light or a ring light can provide ideal lighting conditions for capturing your work.
Background
Choose a clean and uncluttered background that doesn't distract from the lashes. A solid color backdrop or a neutral setting can help emphasise the lashes and make them the focal point of the photo.
Focus on the lashes
The lashes should be the main focus of the photo. Capture them in a way to showcase the symmetry and precision of your work. Avoid extreme angles or close-ups that might distort the lashes' appearance.
Consistency
This competition requires multiple photo submissions. Maintain consistency in your style, application, and presentation across all the photos. This helps demonstrate your skill and professionalism.
Edit and enhance carefully
If post-processing or editing is allowed in your Category, use it carefully. Enhancements should be subtle and not alter the actual appearance of the lashes. Avoid excessive retouching, colour filters, or other edits that may misrepresent your work.
Submit required information
Along with your photos, provide any necessary information as requested. This may include your name, contact details, description of the lash application technique used, or any other information required for your chosen category.
Respect copyright
Only submit photos that you have taken yourself and have the rights to share. Do not submit someone else's work, even if you have permission. Infringing entries will be disqualified.
Submit before the deadline
Make sure to submit your entry before the specified deadline. Late submissions are not accepted, so give yourself enough time to prepare and submit your photos.
When submitting photos to enter an online lash competition, it's important to follow the guidelines to ensure your entry meets the requirements and has the best chance of success. Here are some guidelines to consider:
LEGAL NOTICE: THESE GUIDELINES, TERMS AND CONDITIONS AND ALL COMPETITION CRITERIA ARE THE INTELLECTUAL PROPERTY OF LASH INDUSTRY AWARDS AND CANNOT BE USED, PUBLISHED OR DISTRIBUTED WITHOUT CONSENT.