Alicia Phoenix is a globally recognised lash industry leader, educator, and business owner with nearly two decades of hands-on experience in the professional lash space.

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Starting her career as a lash artist in 2007, Alicia has worked across every layer of the industry, including artist, salon manager, salon owner, trainer, brand strategist, and now owner and CEO of Prolong Lash. Prolong Lash is an internationally distributed lash aftercare brand trusted by professionals in over 65 countries and recognised for its science-backed, compliance-led approach to product development.

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In recent years, Alicia has become a leading voice in the intersection of beauty business and artificial intelligence. She is known for translating complex AI tools into practical, real-world systems that lash artists and salon owners can actually use. Her work focuses on helping beauty professionals improve clarity, profitability, positioning, and time management through AI-supported decision-making.

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As both an active business owner and educator, Alicia brings a grounded, honest perspective to AI education, showing beauty professionals how to use technology to work smarter, reduce overwhelm, and build more sustainable businesses without losing their personal touch.