LADIES AND GENTLEMEN ★ THE GREATEST SHOW IN LASH + BROW IS COMING IN 2027 ★ RUN AWAY WITH US TO THE CIRCUS ★ ENTRIES OPEN 1 MARCH 2027 ★ LIVE COMPETITION FRI 10 SEPT 2027 ★ CONFERENCE + AWARDS SAT 11 SEPT 2027 ★ AUCKLAND, NEW ZEALAND
The mad ones · Est. 2022
Meet the
ringmasters.
Some people run away to join the circus. These two were crazy enough to create one of their own.
A little eccentric, a little delusional, and wildly passionate about bringing something extraordinary to life. Every circus needs its ringmasters. Ours just happened to be two women with big dreams, bold ideas, and absolutely no concept of keeping things simple.
How it started
Two shows, one big top.
Two events that grew up side by side, and now share one stage, two days and one goal: to put the spotlight on New Zealand’s lash and brow industry.
Act I · Est. 2022
The Conference
The Aotearoa Lash Conference began in Rotorua in 2022: a day of learning for lash and brow artists from around the country. 2027 is year six.
Act II · Est. 2023
The Awards
The Lash Industry Awards joined the conference in Auckland in 2023, so the industry had a night to celebrate its own. 2027 is year five.
Joining forces
Better together
[How the two of you met and started working together, and when the conference and awards first ran side by side.]
New for 2027
The Live
After many years of requests, we’re bringing a live lash and brow competition to the stage on Friday 10 September 2027.
And a third act joins the show
The Live,
coming in 2027 →
Timeline
Six years in the ring.
How the big top went up, year by year.
2022
The first conference
Rotorua
2023
Second conference + the first Lash Industry Awards
Auckland
2024
Conference + Awards
Tauranga
2025
Conference + Awards
Auckland
2026
Conference + Awards
Rotorua
2027
Conference + Awards + our first The Live
Auckland
Join us
Run away to the circus.
1
Pull up a seat
Grab a ticket to the Conference, the Awards Gala or The Live, and spend two big days in Auckland with the industry.
2
Step into the spotlight
Enter the Online Competition or the Business Awards from Backstage, or compete on stage at The Live.
3
Partner with us
Put your brand in front of the whole industry as a 2027 sponsor.
Questions about our story or the events? Email admin@lashindustryawards.com.
There's a seat for everyone under our big top. Come and learn at the Conference, put your work in front of the judges, cheer on the artists competing live, or bring your brand along for the ride. However you join us, you'll be part of the biggest few days on the lash and brow calendar.
Our purpose
Clap for each other.
Everything we do has grown from the ground up. Each year we listen to what artists, educators and salon owners tell us, and we shape the next event around it. That’s how one conference in Rotorua became two days, three events and a live competition.
We listen
Shaped by you
Your feedback decides what changes each year, from the speakers we book to the categories we run.
Here and overseas
Local voices, world techniques
We put Aotearoa voices on our stage and bring in methods and educators from overseas, so you can learn from the best without leaving home.
A different kind of competition
Room for everyone
You can go after a title and still cheer for the person next to you. Being recognised and backing each other aren’t opposites.
Meet the founders
The two of us.
Two lash artists who wanted the industry to have a place to learn, be seen and celebrate together.
Photo coming soon
Rauwhiro
Replace this box with a photo of Rauwhiro.
Co-founder · [Business name]
Rauwhiro [Surname]
[Two or three lines about Rauwhiro: her background, her business, what she’s been doing in the industry, and which event she started and why.]
Co-founder · Lash Religion
Cherie [Surname]
[Two or three lines about you: your background, Lash Religion, what you do in the industry, and which event you started and why.]
Photo coming soon
Cherie [Surname]
Replace this box with a photo of Cherie.
Ngā uara · What guides us
Our values.
Whanaungatanga
Celebrate · Collaborate · Elevate
Relationships and belonging. We bring the industry together to celebrate each other's wins, work side by side, and lift the standard for everyone.
Whakamana
Recognise · Empower · Uplift
Giving mana to the people behind the work. Every artist, every entry and every business deserves to be seen, recognised and backed to grow.
Whakanuia
Networking · Relationships · Engagement
To celebrate and honour. Our events are where connections are made, friendships start and the whole industry comes together to celebrate.